Select Page

About me

Inspiring and empowering people to tap into their true essence, their big ‘why,’ and highest potential has always sparked my passion.

You have not made a decision until you act on it.

Tony Robbins
Author, Life & Business Strategist

My Experience

Marketing & Business Strategy Consulting
2017 – current

Head of event agency office
event it AG,
2015 – 2016

Marketing & Communication Expert
SAP SE, Global Health (HR),

Senior Project Consultant
SAP SE, EMEA Marketing,
2010 – 2012

Marketing Specialist Events, Project & Campaign Mgmt
SAP SE, EMEA Marketing,
2005 – 2010

What I bring to the table

For more than 15 years, I worked at the German software company SAP, SE where I gained broad global corporate experience in several key marketing and HR areas. My responsibilities included communications and promotion of internal/external global programs, strategic project and campaign management, and events.

With expertise in designing strategies and content for “people programs”, I managed projects across all levels of the organization. This was always done with bringing a strong understanding of project and stakeholder requirements to the table.

I lead a program to drive employee engagement through innovative tactics that resulted in an increase of more than 6% employee engagement in one year, as well as running cross-organizational programs to foster innovational thinking and a healthy mindset with more than 10,000 attendees.

After 15 years in the corporate world, I needed a change and wanted to experience a different type of working environment that would bring more direct involvement with the customer. So… I went to run an event agency in Munich, Germany where I lead a team and gained additional experience on what it means to manage people. Working in an agency environment also provided the opportunity to learn the different processes and ways of working that operate the daily business of an agency.

In building my own business, I wanted to gain more experience working with companies of various sizes, structures, and industries. I got real practical and did internships in a winery and marketing for a motorcycle customizing company and a start-up. Social media management and SEO training brought my marketing skills to the where they are today.

My Expertise

Marketing approach
spice up existing strategies

concepts, roll-out strategies and content (in-/external)

Project management
coordination of complex projects

People programs 
create engaging concepts, content & learning experiences 

Learning Experience 
Learning concept & content creation; community mgmt, platforms; moderation of webinars, virtual live sessions (EN/GER)

Employee Health Promotion 
Design programs, roll-out, interaction and inspiration


I’m fluent in German and English, and studied business management with marketing focus.

My sweet spot is combining heart and corporate thinking; looking at the micro and macro to develop a holistic strategy with a fresh twist that gets a client to say, ‘wow, I never thought of that before.’

Through all of my professional and personal experiences, I realized that what drives me the most is inspiring people to see their gifts and tap into their own zone of genius, wisdom, and motivation so they can lead from there.

I am passionate about what I do and bring a strong intuition into my work. I believe in life-long learning and to have a natural curiosity in life and business.

Something personal

Growing up in Rhineland-Palatinate, one of the biggest wine regions in Germany, helped me develop a passion not only for nature, but also wine!

When not working, you’ll likely find me out in nature, exploring hidden treasures, riding, enjoying good food and wine, or learning something new. I believe in social giveback, so often, when on vacation, I work on social responsibility projects.

Each year I go out and support the mountain farmers in South Tyrol Italy, during hay harvesting time in very steep terrain.

This is something that has become an essential part of my life because it not only deeply grounds me, but also reminds me what’s important in life and what a great contribution I can be to families that sustain nature and the heritage of farming in the mountains.

© 2020 BETTINA LAUX  ·  Legal Notice  ·   Privacy Statement